12 Top Sales Books For You To Learn All You Need [2021 UPDATE]

Various old books on shelves

There is a lot of talk on the topic of sales. Everyone tries to find the best solution that will help them improve their sales skills. Some people choose courses, others mentoring but most go on a hunt for the best sales book. Why is that?

List of top sales books:

  1. Think and Grow Rich by Napoleon Hill
  2. Steal Like an Artist by Austin Kleon
  3. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  4. How To Win Friends & Influence People by Dale Carnegie
  5. Little Red Book of Selling by Jeffrey Gitomer
  6. Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar
  7. From Impossible To Inevitable by Aaron Ross, Jason Lemkin
  8. Words That Change Minds: The 14 Patterns for Mastering the Language of Influence by Shelle Rose Charvete
  9. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
  10. Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz
  11. SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham
  12. Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, and Bill Patton

Books are a go-to solution when looking for a relevant source

No matter what topic you are interested in, you will find a proper book covering it. The same goes for sales and sales skills. There is a plethora of books that provide sufficient knowledge around the topic of both sales and sales skills. Many of them were written by great salesmen, businessmen, and successful entrepreneurs. In other words, people with great experience in sales and that’s what makes them worth reading.

“When you really know what you want, set a plan to accomplish. Let nothing stop you and you will be successful.”Noah Kagan on “Think and Grow Rich” by Napoleon Hill

 

Seek knowledge from knowledgeable

Best books on sales bring great expertise into what sales really look like. If you were told to master your sales skills you would most likely want to be taught by a great salesman.

Unfortunately, not everyone can afford a $1000/month sales course.

Yet, everyone can go on Amazon and order a $10 book.

That is why there are so many top sales books: it is the easiest way to reach people interested in the topic. Thus, we can find thousands if not tens or hundreds of thousands of books covering the topic of sales and sales skills.

Of course, not every one of them is worth reading. I would guess that only 10% is capable of providing relevant knowledge. But how do you choose a few from such a variety of options?

“After reading this book you’ll change your word choice and you will definitely see an improvement in your game.” – Wall Street Playboys on “How to Win Friends & Influence People” by Dale Carnegie

 

May I recommend it?

Rely on people who already did the filtering. Many tried to find the best sales books long before you. That is why you should rely on their opinion.

It is also a reason why you can find so many rankings. People always try to choose the best of the best as no one has enough time to read 1000 books on one topic.

“Gary Vaynerchuk’s new book will help you rethink how you market and sell to your customers.”Dan Schawbel on “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk

 

Our 12 TOP Sales Books

To help you choose the best sales books that you may read we’ve created our own ranking converted into an easy-to-go-through infographic. You’ll find there five examples of top sales books that will surely help you improve your sales skills.

Here, you’ll find each of the books with a short explanation of why it’s worth a read.

Think and Grow Rich by Napoleon Hill

Through this book, Napoleon tries to show all of us that we can achieve whatever we desire, but at first we exactly have to desire. You’ll learn how to sell yourself in the best way possible and how to convert your plans into reality.

“Don’t wait. The time will never be right.”

 

Steal Like an Artist by Austin Kleon

Nothing is original, but that doesn’t mean that everything is bad. Your work and your product are a result of ideas you cherish. Therefore, you should wisely choose methods, businesses, and people that you use, as it has a grant influence on you and your business.

“You’re ready. Start making stuff.”

 

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

If you’re not trained for social media marketing it is the best way to get on the right track. Don’t miss this huge opportunity that time brings us.

“99% of people don’t market in the year we actually live in.”

 

How To Win Friends & Influence People by Dale Carnegie

Being able to make everyone your friend is more than important in the process of making people buy from you. Learn how to make people come to you and thus, earn more customers.

“Of course, you are interested in what you want. But no one else is.”

 

Little Red Book of Selling by Jeffrey Gitomer

Must read for everyone who wants to learn how to sell. To be a good salesman you have to know how to sell your most important product – yourself. With this book, you’ll learn how to make people fully convinced that your product is just right for them.

“Questions are to sales as breath is to life.”

 

Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar

This book will teach you how to master the skill of successful selling. Ziglar says there are no born salespeople, but everyone is one. Thus, everyone should master the art of selling.

“To get what you want, help other get what they want.”

 

From Impossible To Inevitable by Aaron Ross, Jason Lemkin

This book will teach you how to increase your growth and boost revenue. It also shows mistakes that most of the salespeople constantly do, but are too obstructive to let them go.

“Your primary goal should not be to close a deal, but to help your “customers” solve problems and realize success.”

Words That Change Minds: The 14 Patterns for Mastering the Language of Influence by Shelle Rose Charvet

This book will show you how to have a positive impact on people and avoid being manipulative. You are bound to learn the 14 best strategies to convince your colleagues that you’re right, no matter how stubborn they are.

“Do you feel bad enough now to make some changes or would you rather wait until you feel even worse?” 

 

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey

This book will show you the way you should choose in your life to fulfill your potential. Stephen R. Covey presents the model of a perfect daily routine to meet your life objectives. More than that, you can interpret it however you want, implement it, and succeed.

“Treat a man as he is and he will remain as he is. Treat a man as he can and should be and he will become as he can and should be.”

 

Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz

This book will introduce you to the most effective methods of negotiating. It cannot be otherwise – the author is a former international FBI hostage negotiator, therefore he knows how to make an influence on other people. Emotional intelligence and intuition are both taken on another level.

“If you approach a negotiation thinking the other guy thinks like you, you are wrong. That’s not empathy, that’s a projection.”

 

SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham

This book is a well-constructed summary of the massive 12-year, $1-million research into effective sales performance. You can learn the unique ways to sell high-value products and services.

“If you can’t solve a problem for your customer, then there’s no basis for a sale. But if you uncover problems you can solve, then you’re potentially providing the buyer with something useful.”

 

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, and Bill Patton

This book describes methods of negotiation that isolate problems, focus on interests, create new options, and use objective criteria to help two parties in reaching an agreement. It is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.

“People listen better if they feel that you have understood them. They tend to think that those who understand them are intelligent and sympathetic people whose own opinions may be worth listening to. So if you want the other side to appreciate your interests, begin by demonstrating that you appreciate theirs.”